Creative agency · Lagos

We find what makes people buy. Then we make it impossible to ignore.

Signal House is a creative agency for brands that need to be noticed, talked about and chosen. We start with what is really going on with your consumers, then we build the campaigns, content and experiences that move them to act.

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Why Signal House

Your consumer is not short of adverts. What they are short of is a reason to care.

Every day your consumer passes hundreds of messages. On their phone, on the radio, in traffic, at the bus stop, in the supermarket and at the market. Shouting louder stopped working a long time ago. What works now is being right: saying the one thing that is true for them, at the moment it matters, in a way only your brand can say it.

We call that the signal. Finding it is our job.

What we do for you

Built for marketers with a target to meet.

If you run marketing, you are judged on results, not on how many adverts went out. We work the same way. This is what you get when you work with Signal House.

01

Get chosen, not just seen

We find out what your consumers truly care about and give them a clear reason to pick you over the brand sitting beside you on the shelf.

02

Sell more

Every idea is built around a buying moment: a launch, a festive season, a price point, a daily habit. The work is designed to show in your sales figures, not only in your awareness scores.

03

Launch with confidence

New product, new pack, new market. We get the story, the creative and the activation right before launch day, so you are not patching things up afterwards.

04

Make adverts people remember

Films, campaigns and content people watch to the end, share on their WhatsApp and quote back to you. Distinctive work that makes your brand famous for the right reasons.

05

Stay in the conversation

Social, creators and always-on content that keeps your brand relevant in between the big campaigns, when most brands go quiet.

06

Show your board what worked

Clear measurement and plain-language reporting. You will always know what the money did, and what to do next.

How we work
Noise→Signal→Idea→Impact

Most agencies start with "what should we make?" We start with "what is really going on?" It is a small change to the question, and it changes the whole answer.

01 · Noise

We listen.

Your brand, your consumers, your category and the culture around them. Data, the shelf, the street and real conversations.

02 · Signal

We find it.

The one truth worth building on. It must be real, it must have tension, it must matter to your audience, and your brand must have the right to own it. If it fails any of the four, we keep looking.

03 · Idea

We make it.

Campaigns, films, content and experiences people want to watch, share and act on. Made for the channels your consumers actually use.

04 · Impact

We prove it.

We track what the work did for the brand and for sales, then we use what we learn to make the next round sharper.

Before we make anything, you sign off one page.

We put what we found and why it will work on a single page, and we agree it together. Once that page is right, the work that follows is faster, sharper and far less likely to need a rethink halfway. We call it the Signal.

What we found
What is really going on with your consumers.
Why it matters
Why they will care, and why now.
What to do
What your brand should do about it.
The idea
How we will bring it to life.
What we make

Everything from the first insight to the final result.

One team handles the whole journey, so the thinking does not get lost somewhere between the strategy deck and the final edit.

Strategy

Where the brand should play and what it should say.

  • Brand strategy
  • Positioning
  • Audience insight
  • Creative strategy

Creative

The ideas and the craft that make people stop.

  • Campaigns
  • Brand identity
  • Film
  • Design
  • Copywriting

Social

Showing up every day where your consumers already are.

  • Social content
  • Creators and influencers
  • Community
  • Always-on content

Activation

Taking the idea to the people and putting it in their hands.

  • Media
  • Experiential and events
  • Retail and commerce
  • Product launches

Results

Knowing what worked, and doing more of it.

  • Measurement
  • Optimisation
  • Growth reporting
Ways to work with us

Big launch or quick win. Start where you need to.

You do not have to engage the whole agency from day one. Pick the starting point that suits your brief, your timing and your budget.

01

Signal to Market

The full journey from insight to launch. Strategy, idea, creative, content and activation, end to end, with one team accountable for the result.Best for: a major launch, a relaunch or a new brand platform.

02

Signal Lab

A short, hands-on sprint with your team to crack one brief and land the creative idea. Days, not months.Best for: a brief that is stuck, or a deadline that is very close.

03

Signal Scan

A quick, frank look at your brand and your category, with creative routes you can act on straight away.Best for: a new marketing director, a new year or a new budget.

04

Signal Deep Dive

A full study of your consumers and your market that finds the idea worth backing for the long term.Best for: a category move, a repositioning or a multi-year platform.

05

Signal Engine

An always-on partnership that keeps your brand fresh, relevant and in the conversation, week in, week out.Best for: brands that need to show up every day, not only at campaign time.

Working with us

What you can expect.

One team, one room.

Strategy, creative, social and activation work together from the first day. No hand-overs, no diluted ideas, no "that one is not our department".

Senior people on your business.

The people who pitch to you are the people who do the work. You will know exactly who is thinking about your brand, and you can call them directly.

We tell you the truth.

We tell you what we found, even when it is not what you were hoping to hear. That is usually where the best idea is hiding.

Built for Lagos speed.

This market moves fast and so do we. We size the team and the process to your deadline, not the other way round.

The team

The people on your business.

A small, senior team that has built brands across drinks, telecoms, banking, food, technology and retail, now working together under one roof.

Adetola Arowa

Adetola Arowa

Client Service Director

Dami Sofodunrin

Dami Sofodunrin

Creative Lead (Copy)

Oluwatona Olatunde

Oluwatona Olatunde

General Manager

Muyiwa Ademuwagun

Muyiwa Ademuwagun

Creative Lead (Art)

Experience

Brands our leadership has worked on.

Pepsi
Heineken
MTN
Airtel
Visa
Maggi
Dettol
Milo
Ribena
Samsung
Burger King
Amazon Prime
Facebook
Union Bank
Polaris
Etisalat

Selected brands worked on by members of the Signal House leadership team in previous roles. This is not a Signal House client list.

Let's talk

Got a brief, a launch or a brand that needs a push? Bring it to us.

Tell us about the brand, the challenge and the timing. We will come back to you with how we would approach it and what it would take. No long forms, no waiting weeks for a pitch slot.

Send us a brief →
Emailtola@signalhouse.net
Visit
22B Olatunbosun Street,
Shonibare Estate, Lagos